Wayne Everett

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	<title>Wayne Everett</title>
	<link>https://waynecreativecopy.com</link>
	<description>Wayne Everett</description>
	<pubDate>Mon, 20 Mar 2023 01:39:35 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://waynecreativecopy.com/Home</link>

		<pubDate>Mon, 06 Feb 2023 01:48:30 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

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		<title>Subaru</title>
				
		<link>https://waynecreativecopy.com/Subaru</link>

		<pubDate>Sun, 04 Oct 2015 23:47:44 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Subaru</guid>

		<description>Subaru of AmericaBRZ Video
We let pro racer Scott Speed loose on a track to get his authentic first impressions of driving the new BRZ. The challenge here was evoking and then synthesizing his impressions and key thoughts (and exclamations!) into a story that was both entertaining and informative.


Walkaround Videos
These videos were intended to give viewers a comprehensive and clear understanding of the features and benefits of the vehicles. The challenge was to create a longform video that was both informative and engaging within the limitations of a single secured set.


Active Safety Videos
How do you take a grim safety statistic and cushion it into something palatable and actionable? Our solution was to write a thoughtful script paired with infographic-style animations to help viewers understand the advanced safety tech and the situations they anticipate, all delivered in a manner that inspires confidence and trust in the brand.


Digital Platform - Ascent
These Guided Tours were designed for shoppers anywhere in the shopping journey. Top-level branding, deep-dive product and benefit information, tech explainers, game-ifed content, and more.
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Print Brochure - Ascent
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iPad App and Print Brochure - Subaru Brand

&#60;img width="1200" height="863" width_o="1200" height_o="863" data-src="https://freight.cargo.site/t/original/i/3a3748534bab6dd2d4e3169956ecfc21633c23130bff06a9cace1f5f229d3365/Subaru_lifebook_enviro.png" data-mid="167385059" border="0"  src="https://freight.cargo.site/w/1000/i/3a3748534bab6dd2d4e3169956ecfc21633c23130bff06a9cace1f5f229d3365/Subaru_lifebook_enviro.png" /&#62;
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Subaru Global - Messaging &#38;amp; Branding

I helped lead the creative pitch that won the global brochure business, then spent six weeks in Tokyo leading the messaging for brochures translated into 20+ languages. The unique challenge was to create messaging that was universal enough to resonate in many languages, while positioning each vehicle uniquely in the market and also supporting the Subaru brand globally. The solution: I used the word “Always”
 as the common thread throughout each vehicle brochure, reinforcing the Subaru global brand message of “Driving Confidence.” I gave each vehicle its own unique positioning -- e.g., “Always moving at the speed of you” for Impreza, “Always up for your life's adventures,” for Outback, and so on.

Impreza
&#60;img width="1280" height="455" width_o="1280" height_o="455" data-src="https://freight.cargo.site/t/original/i/b422f43d3d8210068fb6c6ad656b3221ad7059c146af0a7b9236006448fb3c20/Subaru-Impreza-Global-IFC.png" data-mid="167385065" border="0"  src="https://freight.cargo.site/w/1000/i/b422f43d3d8210068fb6c6ad656b3221ad7059c146af0a7b9236006448fb3c20/Subaru-Impreza-Global-IFC.png" /&#62;

Outback
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Legacy
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		<title>HerStory Campaign</title>
				
		<link>https://waynecreativecopy.com/HerStory-Campaign</link>

		<pubDate>Mon, 18 Apr 2016 21:41:36 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/HerStory-Campaign</guid>

		<description>HerStory CampaignThe goal of this nonprofit was to inspire girls and support them in creating lives of freedom and fulfillment. A collaboration between nonprofit organizations LitWorld and Global G.L.O.W., the HerStory Campaign was a powerful blend of program content and engaged media outreach, lifting up the stories of women and girls to create lasting, equitable change in the world. 

I had the honor of helping to create their brand identity, including collaboratively writing their vision and mission statements, along with their tagline “Her Voice. Our Future.”

The HerStory Campaign launched their initiative at the Global HerStory Summit at the UN Commission on the Status of Women on March 22, 2016.


&#60;img width="3264" height="1836" width_o="3264" height_o="1836" data-src="https://freight.cargo.site/t/original/i/22e2388a2c3c519d919f642d1fc00ad98665b9af1c300e1508e5f6aa61b190e5/20160310_1213321.jpg" data-mid="167385099" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/22e2388a2c3c519d919f642d1fc00ad98665b9af1c300e1508e5f6aa61b190e5/20160310_1213321.jpg" /&#62;

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		<title>Mercedes-Benz</title>
				
		<link>https://waynecreativecopy.com/Mercedes-Benz</link>

		<pubDate>Wed, 30 Sep 2015 22:00:39 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Mercedes-Benz</guid>

		<description>Mercedes-Benz USA&#38;nbsp;
Digital Platforms - Desktop &#38;amp; Tablet
The challenge for the mbusa.com platform was to make clear differentiation among the tons of products MB has. Therefore, positioning statements and benefit explanations needed to be extremely clear and targeted directly to the right audience.
&#60;img width="1166" height="737" width_o="1166" height_o="737" data-src="https://freight.cargo.site/t/original/i/7b6023d6181fea1fbf49b1175d33d2b47bbbcde3602f57c610fedba1c4624358/mbusa1.png" data-mid="167385076" border="0"  src="https://freight.cargo.site/w/1000/i/7b6023d6181fea1fbf49b1175d33d2b47bbbcde3602f57c610fedba1c4624358/mbusa1.png" /&#62;
Digital Platform - Mobile
&#60;img width="400" height="475" width_o="400" height_o="475" data-src="https://freight.cargo.site/t/original/i/bcee60195817064a0c6f2d30c0f5605f3a8b591527beba26050fb9caa23bc623/mbusa_mobile2_4.png" data-mid="167385077" border="0"  src="https://freight.cargo.site/w/400/i/bcee60195817064a0c6f2d30c0f5605f3a8b591527beba26050fb9caa23bc623/mbusa_mobile2_4.png" /&#62;

CRM / eCRM
I led the redesign of the Mercedes-Benz USA email/CRM program, adding personalization and dynamic content where possible, as well as retargeting emails that change the creative based upon user behavior. Here is an example of the new monthly newsletter:
&#60;img width="640" height="3828" width_o="640" height_o="3828" data-src="https://freight.cargo.site/t/original/i/db6e129da4755fd23ae476b677b5d17e9719360b1531aa4c8c9db8eb455f117f/MB_Newsletter_July_Prospects.jpg" data-mid="167385080" border="0"  src="https://freight.cargo.site/w/640/i/db6e129da4755fd23ae476b677b5d17e9719360b1531aa4c8c9db8eb455f117f/MB_Newsletter_July_Prospects.jpg" /&#62;

Social Media
In a twist on our normal “surprise &#38;amp; delight” methods, we used direct messaging to reach fans and play Secret Santa during the holidays.

Adweek took notice, too.

 
&#60;img width="943" height="612" width_o="943" height_o="612" data-src="https://freight.cargo.site/t/original/i/ae0a1ad8ef16a7edba058c398a4e9f61b321f7fa3ad8bfd7a7cdb30e94241940/secret-santa-MBUSA.png" data-mid="170236499" border="0" data-scale="76" src="https://freight.cargo.site/w/943/i/ae0a1ad8ef16a7edba058c398a4e9f61b321f7fa3ad8bfd7a7cdb30e94241940/secret-santa-MBUSA.png" /&#62;
Other posts:


“The Masters” Golf Tournament Activation Support:
&#60;img width="400" height="442" width_o="400" height_o="442" data-src="https://freight.cargo.site/t/original/i/d2c59ecf01aadba68fb96ae0a8b9bbd191372446790bbbae787f456c11f6f6f9/mbusa_twitter_golf2.png" data-mid="209602984" border="0"  src="https://freight.cargo.site/w/400/i/d2c59ecf01aadba68fb96ae0a8b9bbd191372446790bbbae787f456c11f6f6f9/mbusa_twitter_golf2.png" /&#62;&#60;img width="942" height="607" width_o="942" height_o="607" data-src="https://freight.cargo.site/t/original/i/3abb96e1798ca16c7658bac3eb7c57ac5815cbfa52b7f11b4d6d7e519c2487ad/mbusa_IG_golf2.png" data-mid="209603006" border="0"  src="https://freight.cargo.site/w/942/i/3abb96e1798ca16c7658bac3eb7c57ac5815cbfa52b7f11b4d6d7e519c2487ad/mbusa_IG_golf2.png" /&#62;

Banners - E-Class
&#60;img width="811" height="681" width_o="811" height_o="681" data-src="https://freight.cargo.site/t/original/i/576650a7f72f797b091754e7e2ba5eeda69fac705e3f3e6c2cfabf3d2148a694/E-Class-banner.png" data-mid="167385078" border="0"  src="https://freight.cargo.site/w/811/i/576650a7f72f797b091754e7e2ba5eeda69fac705e3f3e6c2cfabf3d2148a694/E-Class-banner.png" /&#62;

Banners - M-Class
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		<title>Harry's Grooming</title>
				
		<link>https://waynecreativecopy.com/Harry-s-Grooming</link>

		<pubDate>Mon, 15 May 2017 16:48:16 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Harry-s-Grooming</guid>

		<description>Harry’s GroomingCreative direction, consulting, and copywriting for acquisition marketing efforts including digital, print, and social media ads, landing pages, and Pandora/digital audio and radio scripts. The key was making the clear Harry’s brand voice shine throughout each piece and each page, as that was one of the key touchstones of the brand.

Delta SKY In-Flight Magazine - Print Ad
This was the very first Harry’s print ad
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Google Sponsored Digital Ads
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Display Ad
&#60;img width="307" height="258" width_o="307" height_o="258" data-src="https://freight.cargo.site/t/original/i/b2cc389b306f89a154de856f42cda99c8b1d2da256e7659010eeb51a8b518d48/Harrys---Display-ad---morning.png" data-mid="167385094" border="0"  src="https://freight.cargo.site/w/307/i/b2cc389b306f89a154de856f42cda99c8b1d2da256e7659010eeb51a8b518d48/Harrys---Display-ad---morning.png" /&#62;

Acquisition Landing PageA destination for all offline advertising (digital audio, radio, print), this landing page was designed to do both the heavy lifting of lower-funnel conversion as well as delivering an upper-funnel brand story for consumers who weren’t yet familiar with Harry’s. 
&#60;img width="2360" height="8476" width_o="2360" height_o="8476" data-src="https://freight.cargo.site/t/original/i/88a60f726f6ea3ef53ebd59e2c017e855eb3369e6929705989c6d5ee05d14e27/Offline-Desktop.jpg" data-mid="167385092" border="0"  src="https://freight.cargo.site/w/1000/i/88a60f726f6ea3ef53ebd59e2c017e855eb3369e6929705989c6d5ee05d14e27/Offline-Desktop.jpg" /&#62;</description>
		
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		<title>Original Farmers Market</title>
				
		<link>https://waynecreativecopy.com/Original-Farmers-Market</link>

		<pubDate>Tue, 07 Mar 2023 18:47:39 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Original-Farmers-Market</guid>

		<description>The Original Farmers MarketA Los Angeles institution, OFM was in need of a brand refresh, and I was the CD of the team that took the existing brand elements and focused them into a more modern look and voice while not alienating OFM’s core audience. The result was classic but modern, all while standing strong on the brand principles that have endured since 1934.
Print Ad - copywriter: Marcus Cole
&#60;img width="1228" height="1614" width_o="1228" height_o="1614" data-src="https://freight.cargo.site/t/original/i/313a8c8229477246400e5970f52dc4ccb314d589f9f8298797e3c7421a099ddc/OFM_Beverly_Press_Ad_2022_08.jpg" data-mid="170876958" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/313a8c8229477246400e5970f52dc4ccb314d589f9f8298797e3c7421a099ddc/OFM_Beverly_Press_Ad_2022_08.jpg" /&#62;</description>
		
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		<title>Lexus</title>
				
		<link>https://waynecreativecopy.com/Lexus</link>

		<pubDate>Wed, 30 Sep 2015 22:27:24 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Lexus</guid>

		<description>LexusSenior Copywriter  for video content, digital platforms, print brochures, and point-of-sale (POS/POP). Also music supervisor.

Videos - The New Lexus LS
Concepts, scripts, music supervision.


Lexus.com - Mobile, Desktop, Tablet
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Print Brochures
&#60;img width="1199" height="778" width_o="1199" height_o="778" data-src="https://freight.cargo.site/t/original/i/b245b57504ff7e5e9a6283edfa05bfedfadc336cbc3d11cf8027ee49e996b3d4/lexus_LS_brochure1.png" data-mid="167385096" border="0"  src="https://freight.cargo.site/w/1000/i/b245b57504ff7e5e9a6283edfa05bfedfadc336cbc3d11cf8027ee49e996b3d4/lexus_LS_brochure1.png" /&#62;

Point-of-Sale - In-Dealership Banners &#38;amp; Signage
&#60;img width="314" height="784" width_o="314" height_o="784" data-src="https://freight.cargo.site/t/original/i/a5db001df85e1db2708bf0e31cd6396eb1d04004ed4b5acf26d85412c6ed1f45/POS.png" data-mid="167385098" border="0"  src="https://freight.cargo.site/w/314/i/a5db001df85e1db2708bf0e31cd6396eb1d04004ed4b5acf26d85412c6ed1f45/POS.png" /&#62;</description>
		
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		<title>My Music</title>
				
		<link>https://waynecreativecopy.com/My-Music</link>

		<pubDate>Mon, 20 Mar 2023 01:39:35 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/My-Music</guid>

		<description>MusicI love creating and performing music, and I was lucky to do it professionally for a while. I still do it when I can. Here are some of the latest projects I’ve done: my second solo album, and remastered reissues of my band The Lassie Foundation’s full catalog.


Pacifico (Remastered) by The Lassie Foundation

Apple Music - Wayne Everett
Apple Music - The Lassie Foundation
And you can check out my full discography here.</description>
		
	</item>
		
		
	<item>
		<title>Infiniti</title>
				
		<link>https://waynecreativecopy.com/Infiniti</link>

		<pubDate>Mon, 12 Oct 2015 20:15:41 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Infiniti</guid>

		<description>InfinitiLead copywriter for Infiniti USA digital platforms, apps &#38;amp; brochures, as well as video content, print brochures, and POS.

iPad Apps - Brand and Models
&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/b9f5a484cd379de626e34e7644940aa803ae613e750fa4c53b8f2ee9ee2a89e1/IMG_0034.jpg" data-mid="167385106" border="0"  src="https://freight.cargo.site/w/1000/i/b9f5a484cd379de626e34e7644940aa803ae613e750fa4c53b8f2ee9ee2a89e1/IMG_0034.jpg" /&#62;&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/488d3ad19f4364eea64b4a3c9138a534d3ef20ca2f3118bec8e01721c2626914/IMG_0030.jpg" data-mid="167385107" border="0"  src="https://freight.cargo.site/w/1000/i/488d3ad19f4364eea64b4a3c9138a534d3ef20ca2f3118bec8e01721c2626914/IMG_0030.jpg" /&#62;&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/8e08a28e5b519833f131b59fb5616e5e545be03763062094948e38a1f56b7f0d/IMG_0031.jpg" data-mid="167385108" border="0"  src="https://freight.cargo.site/w/1000/i/8e08a28e5b519833f131b59fb5616e5e545be03763062094948e38a1f56b7f0d/IMG_0031.jpg" /&#62;&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ed8f4c9836ccef72c06cec8e1b9842db8bb70a0873dba471e24ffe960e0c63ee/IMG_0028.jpg" data-mid="167385109" border="0"  src="https://freight.cargo.site/w/1000/i/ed8f4c9836ccef72c06cec8e1b9842db8bb70a0873dba471e24ffe960e0c63ee/IMG_0028.jpg" /&#62;

Print Brochures - Brand Books
&#60;img width="600" height="779" width_o="600" height_o="779" data-src="https://freight.cargo.site/t/original/i/431eb28654701a37ec6188b592ed4d7f7bd903df3a91a8204a55acee5cdfa060/IN_10Full_Line_v4_Cover_4.png" data-mid="167385105" border="0"  src="https://freight.cargo.site/w/600/i/431eb28654701a37ec6188b592ed4d7f7bd903df3a91a8204a55acee5cdfa060/IN_10Full_Line_v4_Cover_4.png" /&#62;&#60;img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/a0eab0079427f65e686aedccdebbf323535187bbd01db60ce1b6e495ccad3d20/Infiniti_MY10_FullLine1_Page_02.jpg" data-mid="167385102" border="0"  src="https://freight.cargo.site/w/1000/i/a0eab0079427f65e686aedccdebbf323535187bbd01db60ce1b6e495ccad3d20/Infiniti_MY10_FullLine1_Page_02.jpg" /&#62;&#60;img width="1296" height="876" width_o="1296" height_o="876" data-src="https://freight.cargo.site/t/original/i/cb72923389e32a4026f0d21a19ee3e35964d8a4150852b8f81564173851de787/MY10_Full-line-V2_FYI-BL_IFCstory_Page_04.png" data-mid="167385103" border="0"  src="https://freight.cargo.site/w/1000/i/cb72923389e32a4026f0d21a19ee3e35964d8a4150852b8f81564173851de787/MY10_Full-line-V2_FYI-BL_IFCstory_Page_04.png" /&#62;&#60;img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/585b48c0dcf56ecea5f12a6cb82263f0238db5a11d12709e18fb44b7b9f3b965/MY10_Full-line-V2_FYI-BL_IFCstory_Page_05.png" data-mid="167385104" border="0"  src="https://freight.cargo.site/w/1000/i/585b48c0dcf56ecea5f12a6cb82263f0238db5a11d12709e18fb44b7b9f3b965/MY10_Full-line-V2_FYI-BL_IFCstory_Page_05.png" /&#62;

Digital Platforms - InfinitiUSA.com
&#60;img width="1119" height="791" width_o="1119" height_o="791" data-src="https://freight.cargo.site/t/original/i/64fb3855ab947ce36a8ddf7d03f9da9de8fa78ec4ee53eca13803e9a7055e21e/GCoupe_landingpage2012.png" data-mid="167385113" border="0"  src="https://freight.cargo.site/w/1000/i/64fb3855ab947ce36a8ddf7d03f9da9de8fa78ec4ee53eca13803e9a7055e21e/GCoupe_landingpage2012.png" /&#62;

Video - Lane Departure Prevention


Point-of-Sale - Dealership Signage
&#60;img width="600" height="2012" width_o="600" height_o="2012" data-src="https://freight.cargo.site/t/original/i/f21178570900a397aff809033a626b98bbcebd221b38b215d59800ac319781f2/M_FloorStand_v4b_small.png" data-mid="167385110" border="0"  src="https://freight.cargo.site/w/600/i/f21178570900a397aff809033a626b98bbcebd221b38b215d59800ac319781f2/M_FloorStand_v4b_small.png" /&#62;

Microsites - G Convertible 
&#60;img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/c36bddba4f79c39ee648d2ab92f063422b723fdfc3b193a89ae86a55de95bab0/gConvMicro1_905.jpg" data-mid="167385111" border="0"  src="https://freight.cargo.site/w/800/i/c36bddba4f79c39ee648d2ab92f063422b723fdfc3b193a89ae86a55de95bab0/gConvMicro1_905.jpg" /&#62;
&#60;img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/5c8331b7f34744d5ff8cb26e92fa9c7551a33ac5a65695ef54965e9f24e249d5/gConvMicro3_905.jpg" data-mid="167385112" border="0"  src="https://freight.cargo.site/w/800/i/5c8331b7f34744d5ff8cb26e92fa9c7551a33ac5a65695ef54965e9f24e249d5/gConvMicro3_905.jpg" /&#62;


Pre-Release Microsite
&#60;img width="964" height="577" width_o="964" height_o="577" data-src="https://freight.cargo.site/t/original/i/9c227ae22f08e7da2818903949ef5591130bd2f94a3521e81d37e7f1bfe968ee/GCC_teaser_2.png" data-mid="167385114" border="0"  src="https://freight.cargo.site/w/964/i/9c227ae22f08e7da2818903949ef5591130bd2f94a3521e81d37e7f1bfe968ee/GCC_teaser_2.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Mazda</title>
				
		<link>https://waynecreativecopy.com/Mazda</link>

		<pubDate>Mon, 05 Oct 2015 02:02:50 +0000</pubDate>

		<dc:creator>Wayne Everett</dc:creator>

		<guid isPermaLink="true">https://waynecreativecopy.com/Mazda</guid>

		<description>MazdaLead copywriter on digital, CRM, and print brochure programs. 

Digital Platform - Mazda3
&#60;img width="1262" height="901" width_o="1262" height_o="901" data-src="https://freight.cargo.site/t/original/i/094b8023037a1a543c5ec9edc2364071c135eeea71cf66ebf9099fe20d2b5a35/mazda3VLP.png" data-mid="167385116" border="0"  src="https://freight.cargo.site/w/1000/i/094b8023037a1a543c5ec9edc2364071c135eeea71cf66ebf9099fe20d2b5a35/mazda3VLP.png" /&#62;

CRM / Email - Mazda New Brand Campaign
&#60;img width="841" height="1224" width_o="841" height_o="1224" data-src="https://freight.cargo.site/t/original/i/e964906c9b33dd3652b7c633472fc910f5856482b45235887f6c95ed15a249b2/PBC-email2-OwnerEnthusiast-rv3.jpg" data-mid="167385119" border="0"  src="https://freight.cargo.site/w/841/i/e964906c9b33dd3652b7c633472fc910f5856482b45235887f6c95ed15a249b2/PBC-email2-OwnerEnthusiast-rv3.jpg" /&#62;
Print - CX-5 Brochure
&#60;img width="1700" height="1100" width_o="1700" height_o="1100" data-src="https://freight.cargo.site/t/original/i/d8d111e38466723748d898a5233591cca9e1fae712703515575de9b14d468031/2012CX5_performance_new.png" data-mid="167385121" border="0"  src="https://freight.cargo.site/w/1000/i/d8d111e38466723748d898a5233591cca9e1fae712703515575de9b14d468031/2012CX5_performance_new.png" /&#62;
&#60;img width="1327" height="861" width_o="1327" height_o="861" data-src="https://freight.cargo.site/t/original/i/aae4f37432877f1561dd883b362028df0af3650f3a98dc788a34cf40236a78bb/2012CX5_utility_crop2.png" data-mid="167385117" border="0"  src="https://freight.cargo.site/w/1000/i/aae4f37432877f1561dd883b362028df0af3650f3a98dc788a34cf40236a78bb/2012CX5_utility_crop2.png" /&#62;

Print Ad - Mazdaspeed3
&#60;img width="834" height="1086" width_o="834" height_o="1086" data-src="https://freight.cargo.site/t/original/i/ad7c987ca06268e669d4c35a938f11a6f6671b413349d0c4f1cddf639d07eaa7/Zoomzoom-adsSpeed3_v3.png" data-mid="167385120" border="0"  src="https://freight.cargo.site/w/834/i/ad7c987ca06268e669d4c35a938f11a6f6671b413349d0c4f1cddf639d07eaa7/Zoomzoom-adsSpeed3_v3.png" /&#62;


Billboard / OOH / Signage - Mazda Raceway Laguna Seca
When Mazda was the naming sponsor for the famed Laguna Seca Raceway, I was tasked with writing all of the new signage -- on the billboards, walls, stairs, crossbeams, all of it -- telling the Mazda brand story in different ways throughout the grounds.
&#60;img width="1355" height="437" width_o="1355" height_o="437" data-src="https://freight.cargo.site/t/original/i/460cb29abb307f104f098cd97687efb3a3e5ccbbb63a43d53484e07db797c8e5/LagunaSecaSigns.png" data-mid="167385118" border="0"  src="https://freight.cargo.site/w/1000/i/460cb29abb307f104f098cd97687efb3a3e5ccbbb63a43d53484e07db797c8e5/LagunaSecaSigns.png" /&#62;</description>
		
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