https://waynecreativecopy.com Wayne Everett Mon, 28 Sep 2026 03:33:54 +0000 https://waynecreativecopy.com en https://waynecreativecopy.com/Home Mon, 06 Feb 2023 01:48:30 +0000 Wayne Everett https://waynecreativecopy.com/Home https://waynecreativecopy.com/Chase Mon, 28 Sep 2026 03:33:54 +0000 Wayne Everett https://waynecreativecopy.com/Chase Chase BankI co-lead the creative team for the Sapphire and Freedom credit cards, plus other initiatives. Chase Travel Launch EmailWorking with our clients and their other marketing partners, we developed the first communication announcing the reimagined Chase Travel portal.&nbsp; &nbsp;<img width="1048" height="5613" width_o="1048" height_o="5613" data-src="https://freight.cargo.site/t/original/i/0fb9d0e8b6c5ca1507589451933409aeebd35e7bc61f53c38b09f77c3cc3cdc7/Chase-Travel-full-newsletter-png.png" data-mid="252783955" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/0fb9d0e8b6c5ca1507589451933409aeebd35e7bc61f53c38b09f77c3cc3cdc7/Chase-Travel-full-newsletter-png.png" />Sapphire TikTok Acquisition AdsFor the Sapphire Reserve and Sapphire Preferred cards, we proposed eleven TikTok ideas. The clients didn’t just buy one or two for the campaign — they bought all of them. Our creative approach was to connect the bonus points offers directly to the experiences the customer can have with each card, raising FOMO while communicating the offers. &nbsp; &nbsp; Paris Olympics App Landing Page and Messaging FrameworkLots of marketing partners. Lots of cooks in kitchens. Working with our clients, other marketing partners, and Visa, we developed a messaging playbook to guide all of the marketing materials for all partners working with Chase for the Paris Olympics. We also created the in-app landing page (below) as well as the email program that supported it, ensuring consistency at every touchpoint.<img width="828" height="13067" width_o="828" height_o="13067" data-src="https://freight.cargo.site/t/original/i/fba69d454a72c858019a0ffa3ae8f047f77d006e4715805c165abd16a51e5fd2/Paris-Olympics-full-landing-page-jpg-med.jpg" data-mid="252786869" border="0" data-scale="31" src="https://freight.cargo.site/w/828/i/fba69d454a72c858019a0ffa3ae8f047f77d006e4715805c165abd16a51e5fd2/Paris-Olympics-full-landing-page-jpg-med.jpg" />Sapphire Reserve Acquisition Direct MailWe sold through a passport concept that leaned heavily into the travel focus of this card. <img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/3df1807ed9a586149648b1a6a3e022670f719eff82f98af02c726caf786ab0ca/Reserve-ACQ-DM-2024_1.png" data-mid="252810531" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/3df1807ed9a586149648b1a6a3e022670f719eff82f98af02c726caf786ab0ca/Reserve-ACQ-DM-2024_1.png" />&nbsp; &nbsp;<img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/2d7dc38e39cc8078447bf486072ea4f55b22b454cc5aa67dc83a4a6c57ed504e/Reserve-ACQ-DM-2024_2.png" data-mid="252810534" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/2d7dc38e39cc8078447bf486072ea4f55b22b454cc5aa67dc83a4a6c57ed504e/Reserve-ACQ-DM-2024_2.png" /> <img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/5b7ac916b124266670ca8fdbf1a436f7ec60d6f7ea8220023f84620e33c67356/Reserve-ACQ-DM-2024_3.png" data-mid="252810535" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/5b7ac916b124266670ca8fdbf1a436f7ec60d6f7ea8220023f84620e33c67356/Reserve-ACQ-DM-2024_3.png" />&nbsp; &nbsp;<img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/95e8044655c164734a2d8889ab70a1f46f05d4def0bfac4414acb55220ec6265/Reserve-ACQ-DM-2024_4.png" data-mid="252810536" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/95e8044655c164734a2d8889ab70a1f46f05d4def0bfac4414acb55220ec6265/Reserve-ACQ-DM-2024_4.png" /><img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/78000d7cbae80e358e0bf38f875b66d931a62bb0a2b71f2cc3295a756eb1e83f/Reserve-ACQ-DM-2024_5.png" data-mid="252810537" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/78000d7cbae80e358e0bf38f875b66d931a62bb0a2b71f2cc3295a756eb1e83f/Reserve-ACQ-DM-2024_5.png" />&nbsp; &nbsp;<img width="1024" height="745" width_o="1024" height_o="745" data-src="https://freight.cargo.site/t/original/i/64ea5a5affc18ad241d5cc317cda6ca9dc86bd888b7a32e0f426765b19067f7a/Reserve-ACQ-DM-2024_6.png" data-mid="252810538" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/64ea5a5affc18ad241d5cc317cda6ca9dc86bd888b7a32e0f426765b19067f7a/Reserve-ACQ-DM-2024_6.png" />Chase Call Center SignageWe developed signage encouraging employees in their work and reminding them of key products (like the new Sapphire Lounges). Banner Stands:<img width="2412" height="5688" width_o="2412" height_o="5688" data-src="https://freight.cargo.site/t/original/i/547ae5230a451c81cc9d6b74ec9e0ae4250a7e46bf90d2c09d3724364228199f/Plano-Call-Center_Banner-Stand-1.jpg" data-mid="252786904" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/547ae5230a451c81cc9d6b74ec9e0ae4250a7e46bf90d2c09d3724364228199f/Plano-Call-Center_Banner-Stand-1.jpg" />&nbsp;&nbsp;<img width="2412" height="5688" width_o="2412" height_o="5688" data-src="https://freight.cargo.site/t/original/i/238a599fe57bb9203db00c059c17368f9835b1521f2df3dd571e6c2c48dea4bf/Plano-Call-Center_Banner-Stand-2.jpg" data-mid="252786905" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/238a599fe57bb9203db00c059c17368f9835b1521f2df3dd571e6c2c48dea4bf/Plano-Call-Center_Banner-Stand-2.jpg" />Table Top Signs:<img width="1306" height="1660" width_o="1306" height_o="1660" data-src="https://freight.cargo.site/t/original/i/e633a3ff1ab80a85c006204a603bbf920006905f83384b5cc8a763a57fd9dd37/Plano-Call-Center-Table-Sign-2.png" data-mid="252786914" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/e633a3ff1ab80a85c006204a603bbf920006905f83384b5cc8a763a57fd9dd37/Plano-Call-Center-Table-Sign-2.png" />&nbsp;&nbsp; https://waynecreativecopy.com/Subaru Sun, 04 Oct 2015 23:47:44 +0000 Wayne Everett https://waynecreativecopy.com/Subaru Subaru of AmericaBRZ Video We let pro racer Scott Speed loose on a track to get his authentic first impressions of driving the new BRZ. The challenge here was evoking and then synthesizing his impressions and key thoughts (and exclamations!) into a story that was both entertaining and informative. Walkaround Videos These videos were intended to give viewers a comprehensive and clear understanding of the features and benefits of the vehicles. The challenge was to create a longform video that was both informative and engaging within the limitations of a single secured set. Active Safety Videos How do you take a grim safety statistic and cushion it into something palatable and actionable? Our solution was to write a thoughtful script paired with infographic-style animations to help viewers understand the advanced safety tech and the situations they anticipate, all delivered in a manner that inspires confidence and trust in the brand. Digital Platform - Ascent These Guided Tours were designed for shoppers anywhere in the shopping journey. Top-level branding, deep-dive product and benefit information, tech explainers, game-ifed content, and more. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/13b8dafe04e55f406757fb18f4138b350744284261fcfdd65218b2379a3d9761/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_003.jpg" data-mid="167385066" border="0" src="https://freight.cargo.site/w/1000/i/13b8dafe04e55f406757fb18f4138b350744284261fcfdd65218b2379a3d9761/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_003.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/23f6b627135897da0ecdb474141457989d0a947922ff309f509b26448e81779c/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_065.jpg" data-mid="167385067" border="0" src="https://freight.cargo.site/w/1000/i/23f6b627135897da0ecdb474141457989d0a947922ff309f509b26448e81779c/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_065.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/69d17f4f74e4148f2f2db719d1ddea12ee764a7ee2f8a1bead74e0d150e69f44/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_070.jpg" data-mid="167385069" border="0" src="https://freight.cargo.site/w/1000/i/69d17f4f74e4148f2f2db719d1ddea12ee764a7ee2f8a1bead74e0d150e69f44/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_070.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/16145cf683a09a1046fed57784f2bcfd5f4186d25914a259d8c79ab263a2866c/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_090.jpg" data-mid="167385070" border="0" src="https://freight.cargo.site/w/1000/i/16145cf683a09a1046fed57784f2bcfd5f4186d25914a259d8c79ab263a2866c/ASC_Dbro_JHAV_WSTO_4.25.18_jg_we_Page_090.jpg" /> Print Brochure - Ascent <img width="2700" height="1650" width_o="2700" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7dab80548a3bbf4f10a48cf5209d356f95b5bdd036a51f6459a33af037ab3ec7/2021_Ascent_Brochure_Page_08.jpg" data-mid="167385073" border="0" src="https://freight.cargo.site/w/1000/i/7dab80548a3bbf4f10a48cf5209d356f95b5bdd036a51f6459a33af037ab3ec7/2021_Ascent_Brochure_Page_08.jpg" /> <img width="2700" height="1650" width_o="2700" height_o="1650" data-src="https://freight.cargo.site/t/original/i/905fa882293b49aa9d4e9cce428c6854d07f29d542fd189f0f02f80bccad5f31/2021_Ascent_Brochure_Page_09.jpg" data-mid="167385074" border="0" src="https://freight.cargo.site/w/1000/i/905fa882293b49aa9d4e9cce428c6854d07f29d542fd189f0f02f80bccad5f31/2021_Ascent_Brochure_Page_09.jpg" /> iPad App and Print Brochure - Subaru Master Brand <img width="1200" height="863" width_o="1200" height_o="863" data-src="https://freight.cargo.site/t/original/i/3a3748534bab6dd2d4e3169956ecfc21633c23130bff06a9cace1f5f229d3365/Subaru_lifebook_enviro.png" data-mid="167385059" border="0" src="https://freight.cargo.site/w/1000/i/3a3748534bab6dd2d4e3169956ecfc21633c23130bff06a9cace1f5f229d3365/Subaru_lifebook_enviro.png" /> <img width="1176" height="846" width_o="1176" height_o="846" data-src="https://freight.cargo.site/t/original/i/30510cdd970c027d9aa3ce62eed86d9b0461773fe19c1a55bfe812235370a149/Subaru_lifebook_groundcontrol.png" data-mid="167385060" border="0" src="https://freight.cargo.site/w/1000/i/30510cdd970c027d9aa3ce62eed86d9b0461773fe19c1a55bfe812235370a149/Subaru_lifebook_groundcontrol.png" /> Subaru Global - Messaging &amp; Branding I helped lead the creative pitch that won the global brochure business, then spent six weeks in Tokyo leading the messaging for brochures translated into 20+ languages. The unique challenge was to create messaging that was universal enough to resonate in many languages, while positioning each vehicle uniquely in the market and also supporting the Subaru brand globally. The solution: I used the word “Always” as the common thread throughout each vehicle brochure, reinforcing the Subaru global brand message of “Driving Confidence.” I gave each vehicle its own unique positioning -- e.g., “Always moving at the speed of you” for Impreza, “Always up for your life's adventures,” for Outback, and so on. Impreza <img width="1280" height="455" width_o="1280" height_o="455" data-src="https://freight.cargo.site/t/original/i/b422f43d3d8210068fb6c6ad656b3221ad7059c146af0a7b9236006448fb3c20/Subaru-Impreza-Global-IFC.png" data-mid="167385065" border="0" src="https://freight.cargo.site/w/1000/i/b422f43d3d8210068fb6c6ad656b3221ad7059c146af0a7b9236006448fb3c20/Subaru-Impreza-Global-IFC.png" /> Outback <img width="1280" height="455" width_o="1280" height_o="455" data-src="https://freight.cargo.site/t/original/i/a6a5996b5b3602f2f7c6c572dbc88091f4f58123567a953ca0dd613db6565189/Subaru-Outback-global-spread.png" data-mid="167385063" border="0" src="https://freight.cargo.site/w/1000/i/a6a5996b5b3602f2f7c6c572dbc88091f4f58123567a953ca0dd613db6565189/Subaru-Outback-global-spread.png" /> Legacy <img width="1279" height="455" width_o="1279" height_o="455" data-src="https://freight.cargo.site/t/original/i/65e81783925bee1bf014cb106b95a56ad8a0ea8c9d88eee98c4654277d189035/Subaru-Legacy-IFC.png" data-mid="167385064" border="0" src="https://freight.cargo.site/w/1000/i/65e81783925bee1bf014cb106b95a56ad8a0ea8c9d88eee98c4654277d189035/Subaru-Legacy-IFC.png" /> https://waynecreativecopy.com/HerStory-Campaign Mon, 18 Apr 2016 21:41:36 +0000 Wayne Everett https://waynecreativecopy.com/HerStory-Campaign HerStory CampaignThe goal of this nonprofit was to inspire girls and support them in creating lives of freedom and fulfillment. A collaboration between nonprofit organizations LitWorld and Global G.L.O.W., the HerStory Campaign was a powerful blend of program content and engaged media outreach, lifting up the stories of women and girls to create lasting, equitable change in the world. I had the honor of helping to create their brand identity, including collaboratively writing their vision and mission statements, along with their tagline “Her Voice. Our Future.” The HerStory Campaign launched their initiative at the Global HerStory Summit at the UN Commission on the Status of Women on March 22, 2016. <img width="3264" height="1836" width_o="3264" height_o="1836" data-src="https://freight.cargo.site/t/original/i/22e2388a2c3c519d919f642d1fc00ad98665b9af1c300e1508e5f6aa61b190e5/20160310_1213321.jpg" data-mid="167385099" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/22e2388a2c3c519d919f642d1fc00ad98665b9af1c300e1508e5f6aa61b190e5/20160310_1213321.jpg" /> <img width="405" height="720" width_o="405" height_o="720" data-src="https://freight.cargo.site/t/original/i/23f4931a45304e8fe1225555ce9c21e8de7c3454cab64acb647585ff1043122a/20160310_121121.jpg" data-mid="167385100" border="0" data-scale="34" src="https://freight.cargo.site/w/405/i/23f4931a45304e8fe1225555ce9c21e8de7c3454cab64acb647585ff1043122a/20160310_121121.jpg" /> <img width="540" height="720" width_o="540" height_o="720" data-src="https://freight.cargo.site/t/original/i/f5f35daf9edadc6b4192064517519458168e0284d7a0197b9cfc4aa2fd85920e/IMG_1732.JPG" data-mid="167385101" border="0" data-scale="38" src="https://freight.cargo.site/w/540/i/f5f35daf9edadc6b4192064517519458168e0284d7a0197b9cfc4aa2fd85920e/IMG_1732.JPG" /> https://waynecreativecopy.com/Mercedes-Benz Wed, 30 Sep 2015 22:00:39 +0000 Wayne Everett https://waynecreativecopy.com/Mercedes-Benz Mercedes-Benz USA Digital Platforms - Desktop &amp; Tablet The challenge for the mbusa.com platform was to make clear differentiation among the tons of products MB has. Therefore, positioning statements and benefit explanations needed to be extremely clear and targeted directly to the right audience. <img width="1166" height="737" width_o="1166" height_o="737" data-src="https://freight.cargo.site/t/original/i/7b6023d6181fea1fbf49b1175d33d2b47bbbcde3602f57c610fedba1c4624358/mbusa1.png" data-mid="167385076" border="0" src="https://freight.cargo.site/w/1000/i/7b6023d6181fea1fbf49b1175d33d2b47bbbcde3602f57c610fedba1c4624358/mbusa1.png" /> Digital Platform - Mobile <img width="400" height="475" width_o="400" height_o="475" data-src="https://freight.cargo.site/t/original/i/bcee60195817064a0c6f2d30c0f5605f3a8b591527beba26050fb9caa23bc623/mbusa_mobile2_4.png" data-mid="167385077" border="0" src="https://freight.cargo.site/w/400/i/bcee60195817064a0c6f2d30c0f5605f3a8b591527beba26050fb9caa23bc623/mbusa_mobile2_4.png" /> CRM / eCRM I led the redesign of the Mercedes-Benz USA email/CRM program, adding personalization and dynamic content where possible, as well as retargeting emails that change the creative based upon user behavior. Here is an example of the new monthly newsletter: <img width="640" height="3828" width_o="640" height_o="3828" data-src="https://freight.cargo.site/t/original/i/db6e129da4755fd23ae476b677b5d17e9719360b1531aa4c8c9db8eb455f117f/MB_Newsletter_July_Prospects.jpg" data-mid="167385080" border="0" src="https://freight.cargo.site/w/640/i/db6e129da4755fd23ae476b677b5d17e9719360b1531aa4c8c9db8eb455f117f/MB_Newsletter_July_Prospects.jpg" /> Social Media In a twist on our normal “surprise &amp; delight” methods, we used direct messaging to reach fans and play Secret Santa during the holidays. Adweek took notice, too. <img width="943" height="612" width_o="943" height_o="612" data-src="https://freight.cargo.site/t/original/i/ae0a1ad8ef16a7edba058c398a4e9f61b321f7fa3ad8bfd7a7cdb30e94241940/secret-santa-MBUSA.png" data-mid="170236499" border="0" data-scale="76" src="https://freight.cargo.site/w/943/i/ae0a1ad8ef16a7edba058c398a4e9f61b321f7fa3ad8bfd7a7cdb30e94241940/secret-santa-MBUSA.png" /> Other posts: “The Masters” Golf Tournament Activation Support <img width="400" height="442" width_o="400" height_o="442" data-src="https://freight.cargo.site/t/original/i/d2c59ecf01aadba68fb96ae0a8b9bbd191372446790bbbae787f456c11f6f6f9/mbusa_twitter_golf2.png" data-mid="209602984" border="0" src="https://freight.cargo.site/w/400/i/d2c59ecf01aadba68fb96ae0a8b9bbd191372446790bbbae787f456c11f6f6f9/mbusa_twitter_golf2.png" /><img width="942" height="607" width_o="942" height_o="607" data-src="https://freight.cargo.site/t/original/i/3abb96e1798ca16c7658bac3eb7c57ac5815cbfa52b7f11b4d6d7e519c2487ad/mbusa_IG_golf2.png" data-mid="209603006" border="0" src="https://freight.cargo.site/w/942/i/3abb96e1798ca16c7658bac3eb7c57ac5815cbfa52b7f11b4d6d7e519c2487ad/mbusa_IG_golf2.png" /> Banners - E-Class <img width="811" height="681" width_o="811" height_o="681" data-src="https://freight.cargo.site/t/original/i/576650a7f72f797b091754e7e2ba5eeda69fac705e3f3e6c2cfabf3d2148a694/E-Class-banner.png" data-mid="167385078" border="0" src="https://freight.cargo.site/w/811/i/576650a7f72f797b091754e7e2ba5eeda69fac705e3f3e6c2cfabf3d2148a694/E-Class-banner.png" /> Banners - M-Class <img width="881" height="591" width_o="881" height_o="591" data-src="https://freight.cargo.site/t/original/i/718cba2df942dc1ba2f224979da003257db5c33bfb42cc9acd0aa3462e5571ed/M-Class-banners.png" data-mid="167385079" border="0" src="https://freight.cargo.site/w/881/i/718cba2df942dc1ba2f224979da003257db5c33bfb42cc9acd0aa3462e5571ed/M-Class-banners.png" /> https://waynecreativecopy.com/Harry-s-Grooming Mon, 15 May 2017 16:48:16 +0000 Wayne Everett https://waynecreativecopy.com/Harry-s-Grooming Harry’s GroomingCreative direction, consulting, and copywriting for acquisition marketing efforts including digital, print, and social media ads, landing pages, and Pandora/digital audio and radio scripts. The key was making the clear Harry’s brand voice shine throughout each piece and each page, as that was one of the key touchstones of the brand. Delta SKY In-Flight Magazine - Print Ad This was the very first Harry’s print ad: <img width="604" height="794" width_o="604" height_o="794" data-src="https://freight.cargo.site/t/original/i/3373d4f544c8cb32ce97bb781be4d0183a37069cb32da271ac96e1aa0abca1b6/Harrys---Delta-print-ad.png" data-mid="167385081" border="0" src="https://freight.cargo.site/w/604/i/3373d4f544c8cb32ce97bb781be4d0183a37069cb32da271ac96e1aa0abca1b6/Harrys---Delta-print-ad.png" /> Google Sponsored Digital Ads <img width="490" height="789" width_o="490" height_o="789" data-src="https://freight.cargo.site/t/original/i/fb5552fab1cad869e3b41c50518993b1b68822b87ba691248f4882fef0cff4ff/Harrys---GSP-ad-context.png" data-mid="167385083" border="0" src="https://freight.cargo.site/w/490/i/fb5552fab1cad869e3b41c50518993b1b68822b87ba691248f4882fef0cff4ff/Harrys---GSP-ad-context.png" /> Display Ad <img width="307" height="258" width_o="307" height_o="258" data-src="https://freight.cargo.site/t/original/i/b2cc389b306f89a154de856f42cda99c8b1d2da256e7659010eeb51a8b518d48/Harrys---Display-ad---morning.png" data-mid="167385094" border="0" src="https://freight.cargo.site/w/307/i/b2cc389b306f89a154de856f42cda99c8b1d2da256e7659010eeb51a8b518d48/Harrys---Display-ad---morning.png" /> Acquisition Landing PageA destination for all offline advertising (digital audio, radio, print), this landing page was designed to do both the heavy lifting of conversion as well as delivering a brand story for consumers who weren’t yet familiar with Harry’s. <img width="2360" height="8476" width_o="2360" height_o="8476" data-src="https://freight.cargo.site/t/original/i/88a60f726f6ea3ef53ebd59e2c017e855eb3369e6929705989c6d5ee05d14e27/Offline-Desktop.jpg" data-mid="167385092" border="0" src="https://freight.cargo.site/w/1000/i/88a60f726f6ea3ef53ebd59e2c017e855eb3369e6929705989c6d5ee05d14e27/Offline-Desktop.jpg" /> https://waynecreativecopy.com/Original-Farmers-Market Tue, 07 Mar 2023 18:47:39 +0000 Wayne Everett https://waynecreativecopy.com/Original-Farmers-Market The Original Farmers MarketA Los Angeles institution, OFM was in need of a brand refresh, and I was the CD of the team that took the existing brand elements and focused them into a more modern look and voice while not alienating OFM’s core audience. The result was classic but modern, all while standing strong on the brand principles that have endured since 1934. Print Ad copywriter: Marcus Cole <img width="1228" height="1614" width_o="1228" height_o="1614" data-src="https://freight.cargo.site/t/original/i/313a8c8229477246400e5970f52dc4ccb314d589f9f8298797e3c7421a099ddc/OFM_Beverly_Press_Ad_2022_08.jpg" data-mid="170876958" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/313a8c8229477246400e5970f52dc4ccb314d589f9f8298797e3c7421a099ddc/OFM_Beverly_Press_Ad_2022_08.jpg" /> https://waynecreativecopy.com/Lexus Wed, 30 Sep 2015 22:27:24 +0000 Wayne Everett https://waynecreativecopy.com/Lexus LexusSenior Copywriter for video content, digital platforms, print brochures, and point-of-sale (POS/POP). Also music supervisor. Videos - The New Lexus LS Concepts, scripts, music supervision. Lexus.com - Mobile, Desktop, Tablet <img width="1220" height="683" width_o="1220" height_o="683" data-src="https://freight.cargo.site/t/original/i/c83619d36749fa7c101131cb5e97fc68a120f63cfa5c5c5a91396c748a6547cd/illumination_LS_3.png" data-mid="167385097" border="0" src="https://freight.cargo.site/w/1000/i/c83619d36749fa7c101131cb5e97fc68a120f63cfa5c5c5a91396c748a6547cd/illumination_LS_3.png" /> Print Brochures <img width="1199" height="778" width_o="1199" height_o="778" data-src="https://freight.cargo.site/t/original/i/b245b57504ff7e5e9a6283edfa05bfedfadc336cbc3d11cf8027ee49e996b3d4/lexus_LS_brochure1.png" data-mid="167385096" border="0" src="https://freight.cargo.site/w/1000/i/b245b57504ff7e5e9a6283edfa05bfedfadc336cbc3d11cf8027ee49e996b3d4/lexus_LS_brochure1.png" /> Point-of-Sale - In-Dealership Banners &amp; Signage <img width="314" height="784" width_o="314" height_o="784" data-src="https://freight.cargo.site/t/original/i/a5db001df85e1db2708bf0e31cd6396eb1d04004ed4b5acf26d85412c6ed1f45/POS.png" data-mid="167385098" border="0" src="https://freight.cargo.site/w/314/i/a5db001df85e1db2708bf0e31cd6396eb1d04004ed4b5acf26d85412c6ed1f45/POS.png" /> https://waynecreativecopy.com/Music-1 Mon, 20 Mar 2023 01:39:35 +0000 Wayne Everett https://waynecreativecopy.com/Music-1 MusicI love creating and performing music, and I was lucky to do it professionally for a while. I still do it when I can. Here are some of the latest projects I’ve done: my second full-length solo album, and remastered reissues of my band The Lassie Foundation’s full catalog. Pacifico (Remastered) by The Lassie Foundation Apple Music - Wayne Everett Apple Music - The Lassie Foundation And you can check out my full discography here. https://waynecreativecopy.com/Infiniti Mon, 12 Oct 2015 20:15:41 +0000 Wayne Everett https://waynecreativecopy.com/Infiniti InfinitiLead copywriter for Infiniti USA digital platforms, apps &amp; brochures, as well as video content, print brochures, and POS. iPad Apps - Brand and Models <img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/b9f5a484cd379de626e34e7644940aa803ae613e750fa4c53b8f2ee9ee2a89e1/IMG_0034.jpg" data-mid="167385106" border="0" src="https://freight.cargo.site/w/1000/i/b9f5a484cd379de626e34e7644940aa803ae613e750fa4c53b8f2ee9ee2a89e1/IMG_0034.jpg" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/488d3ad19f4364eea64b4a3c9138a534d3ef20ca2f3118bec8e01721c2626914/IMG_0030.jpg" data-mid="167385107" border="0" src="https://freight.cargo.site/w/1000/i/488d3ad19f4364eea64b4a3c9138a534d3ef20ca2f3118bec8e01721c2626914/IMG_0030.jpg" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/8e08a28e5b519833f131b59fb5616e5e545be03763062094948e38a1f56b7f0d/IMG_0031.jpg" data-mid="167385108" border="0" src="https://freight.cargo.site/w/1000/i/8e08a28e5b519833f131b59fb5616e5e545be03763062094948e38a1f56b7f0d/IMG_0031.jpg" /><img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ed8f4c9836ccef72c06cec8e1b9842db8bb70a0873dba471e24ffe960e0c63ee/IMG_0028.jpg" data-mid="167385109" border="0" src="https://freight.cargo.site/w/1000/i/ed8f4c9836ccef72c06cec8e1b9842db8bb70a0873dba471e24ffe960e0c63ee/IMG_0028.jpg" /> Print Brochures - Brand Books <img width="600" height="779" width_o="600" height_o="779" data-src="https://freight.cargo.site/t/original/i/431eb28654701a37ec6188b592ed4d7f7bd903df3a91a8204a55acee5cdfa060/IN_10Full_Line_v4_Cover_4.png" data-mid="167385105" border="0" src="https://freight.cargo.site/w/600/i/431eb28654701a37ec6188b592ed4d7f7bd903df3a91a8204a55acee5cdfa060/IN_10Full_Line_v4_Cover_4.png" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/a0eab0079427f65e686aedccdebbf323535187bbd01db60ce1b6e495ccad3d20/Infiniti_MY10_FullLine1_Page_02.jpg" data-mid="167385102" border="0" src="https://freight.cargo.site/w/1000/i/a0eab0079427f65e686aedccdebbf323535187bbd01db60ce1b6e495ccad3d20/Infiniti_MY10_FullLine1_Page_02.jpg" /><img width="1296" height="876" width_o="1296" height_o="876" data-src="https://freight.cargo.site/t/original/i/cb72923389e32a4026f0d21a19ee3e35964d8a4150852b8f81564173851de787/MY10_Full-line-V2_FYI-BL_IFCstory_Page_04.png" data-mid="167385103" border="0" src="https://freight.cargo.site/w/1000/i/cb72923389e32a4026f0d21a19ee3e35964d8a4150852b8f81564173851de787/MY10_Full-line-V2_FYI-BL_IFCstory_Page_04.png" /><img width="1296" height="864" width_o="1296" height_o="864" data-src="https://freight.cargo.site/t/original/i/585b48c0dcf56ecea5f12a6cb82263f0238db5a11d12709e18fb44b7b9f3b965/MY10_Full-line-V2_FYI-BL_IFCstory_Page_05.png" data-mid="167385104" border="0" src="https://freight.cargo.site/w/1000/i/585b48c0dcf56ecea5f12a6cb82263f0238db5a11d12709e18fb44b7b9f3b965/MY10_Full-line-V2_FYI-BL_IFCstory_Page_05.png" /> Digital Platforms - InfinitiUSA.com <img width="1119" height="791" width_o="1119" height_o="791" data-src="https://freight.cargo.site/t/original/i/64fb3855ab947ce36a8ddf7d03f9da9de8fa78ec4ee53eca13803e9a7055e21e/GCoupe_landingpage2012.png" data-mid="167385113" border="0" src="https://freight.cargo.site/w/1000/i/64fb3855ab947ce36a8ddf7d03f9da9de8fa78ec4ee53eca13803e9a7055e21e/GCoupe_landingpage2012.png" /> Technology Educational Video Point-of-Sale - Dealership Signage <img width="600" height="2012" width_o="600" height_o="2012" data-src="https://freight.cargo.site/t/original/i/f21178570900a397aff809033a626b98bbcebd221b38b215d59800ac319781f2/M_FloorStand_v4b_small.png" data-mid="167385110" border="0" src="https://freight.cargo.site/w/600/i/f21178570900a397aff809033a626b98bbcebd221b38b215d59800ac319781f2/M_FloorStand_v4b_small.png" /> Microsites - G Convertible <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/c36bddba4f79c39ee648d2ab92f063422b723fdfc3b193a89ae86a55de95bab0/gConvMicro1_905.jpg" data-mid="167385111" border="0" src="https://freight.cargo.site/w/800/i/c36bddba4f79c39ee648d2ab92f063422b723fdfc3b193a89ae86a55de95bab0/gConvMicro1_905.jpg" /> <img width="800" height="648" width_o="800" height_o="648" data-src="https://freight.cargo.site/t/original/i/5c8331b7f34744d5ff8cb26e92fa9c7551a33ac5a65695ef54965e9f24e249d5/gConvMicro3_905.jpg" data-mid="167385112" border="0" src="https://freight.cargo.site/w/800/i/5c8331b7f34744d5ff8cb26e92fa9c7551a33ac5a65695ef54965e9f24e249d5/gConvMicro3_905.jpg" /> Pre-Release Microsite <img width="964" height="577" width_o="964" height_o="577" data-src="https://freight.cargo.site/t/original/i/9c227ae22f08e7da2818903949ef5591130bd2f94a3521e81d37e7f1bfe968ee/GCC_teaser_2.png" data-mid="167385114" border="0" src="https://freight.cargo.site/w/964/i/9c227ae22f08e7da2818903949ef5591130bd2f94a3521e81d37e7f1bfe968ee/GCC_teaser_2.png" />