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Wayne Everett

Creative direction and copywriting. Let’s tell stories.

Wayne Everett

Creative direction and copywriting.
Let’s tell stories.

Mercedes-Benz USA

Digital Platforms - Desktop & Tablet

The challenge for the mbusa.com platform was to make clear differentiation among the tons of products MB has. Therefore, positioning statements and benefit explanations needed to be extremely clear and targeted directly to the right audience.


Digital Platform - Mobile



CRM / eCRM

I led the redesign of the Mercedes-Benz USA email/CRM program, adding personalization and dynamic content where possible, as well as retargeting emails that change the creative based upon user behavior. Here is an example of the new monthly newsletter:


Social Media

In a twist on our normal “surprise & delight” methods, we used direct messaging to reach fans and play Secret Santa during the holidays.
Adweek took notice, too.

Other posts:


“The Masters” Golf Tournament Activation Support


Banners - E-Class


Banners - M-Class
 
wayneontheweb@gmail.com