Mercedes-Benz USA
Digital Platforms - Desktop & TabletThe challenge for the mbusa.com platform was to make clear differentiation among the tons of products MB has. Therefore, positioning statements and benefit explanations needed to be extremely clear and targeted directly to the right audience.
Digital Platform - Mobile
CRM / eCRM
I led the redesign of the Mercedes-Benz USA email/CRM program, adding personalization and dynamic content where possible, as well as retargeting emails that change the creative based upon user behavior. Here is an example of the new monthly newsletter:
Social Media
In a twist on our normal “surprise & delight” methods, we used direct messaging to reach fans and play Secret Santa during the holidays.
Adweek took notice, too.
Other posts:
“The Masters” Golf Tournament Activation Support:
Banners - E-Class
Banners - M-Class
