Résumé

Summary

Associate Creative Director, Copy

• Led the creative team and supervised copy for integrated campaigns across social, display, and direct mail, keeping messaging and tone consistent for major card brands
• Wrote educational video scripts and signage that turned complex rewards and credit products into plain, useful guidance for consumers, bank branch staff, and corporate headquarter employees
• Managed a team of writers, reviewing copy against brand standards including tone and voice, legal and compliance requirements, and consistent product terminology across all communications. The team’s work was acknowledged by clients and internal stakeholders for its consistent high quality.
• Developed messaging frameworks that guided every partner agency creating marketing materials and events for the Chase and Visa partnership at the 2024 Paris Olympics

Creative Director / Copywriter

• Led copywriting for digital and print ads, radio scripts, digital audio, print brochures, landing pages, and website content for major brands
• Wrote internal corporate policy onboarding and training decks, synthesizing complex information from multiple sources into a coherent and easily comprehensible presentation

Creative Director, Copy

• Developed the messaging framework for Subaru's entire global brochure program, helping win the business. Spent six weeks in Tokyo launching it in 25 languages with a new team. Led the Subaru of America creative team, overseeing YouTube video, digital and print brochures, website content, and in-store signage 
• Led the Subaru creative team, overseeing YouTube video, digital and print brochures, website content, and in-store signage
• Translated technical vehicle features (e.g., safety and all-wheel-drive systems) into clear, benefit-driven stories for consumers as well as dealership staff
• Advised Subaru on brand and marketing strategy, helping align messaging across channels, model launches, and media
• Helped define the agency's own brand voice and tone in its own marketing
• Managed a writing team and freelancers, keeping everyone on-task and on-deadline, inspiring work celebrated by clients and internal stakeholders
• Earned Best of Show, Standard of Excellence, Gold Medal awards and more for website and print brochure work from the American Advertising Federation ADDY® and International Automotive Advertising Awards (IAAA)

Associate Creative Director, Copy

• Led the Mercedes-Benz and smart creative teams, overseeing website content, digital ads, social media, CRM and eCRM
• Defined the mission statements, brand voice, and brand positioning for the nonprofit HerStory Campaign (launched by the U.N. Commission on the Status of Women), and developed taglines and other core brand communications

Senior Copywriter

• Wrote copy for print brochures, website content, digital ads, and point-of-purchase signage

Senior Copywriter

• Wrote copy for website content, digital ads, print brochures, CRM and eCRM, r ace event signage, and point-of-purchase banners and signage

Senior Copywriter / Copywriter

• Wrote copy for website content, digital ads, videos, print brochures, CRM and eCRM, and point-of-purchase signage

Freelance Copywriter / Copy Editor
Editorial Services Manager, Thinkbox Inc.
Columnist / Contributing Writer, Coagula Art Journal

• Wrote B2B marketing materials and B2C lesson plans for an educational software developer
• Wrote and edited dealership training manuals for the entire networks of Nissan, Honda, Toyota, and Lexus
• Wrote quiz games, consumer packaging copy, and music journalism articles
• Wrote a column about my experience as an outsider living in the fine art world

Songwriter / Recording Artist / Producer