Subaru of America
BRZ VideoWe let pro racer Scott Speed loose on a track to get his authentic first impressions of driving the new BRZ. The challenge here was evoking and then synthesizing his impressions and key thoughts (and exclamations!) into a story that was both entertaining and informative.
Walkaround Videos
These videos were intended to give viewers a comprehensive and clear understanding of the features and benefits of the vehicles. The challenge was to create a longform video that was both informative and engaging within the limitations of a single secured set.
Active Safety Videos
How do you take a grim safety statistic and cushion it into something palatable and actionable? Our solution was to write a thoughtful script paired with infographic-style animations to help viewers understand the advanced safety tech and the situations they anticipate, all delivered in a manner that inspires confidence and trust in the brand.
Digital Platform - Ascent
These Guided Tours were designed for shoppers anywhere in the shopping journey. Top-level branding, deep-dive product and benefit information, tech explainers, game-ifed content, and more.
Print Brochure - Ascent
iPad App and Print Brochure - Subaru Brand
Subaru Global - Messaging & Branding
I helped lead the creative pitch that won the global brochure business, then spent six weeks in Tokyo leading the messaging for brochures translated into 20+ languages. The unique challenge was to create messaging that was universal enough to resonate in many languages, while positioning each vehicle uniquely in the market and also supporting the Subaru brand globally. The solution: I used the word “Always” as the common thread throughout each vehicle brochure, reinforcing the Subaru global brand message of “Driving Confidence.” I gave each vehicle its own unique positioning -- e.g., “Always moving at the speed of you” for Impreza, “Always up for your life's adventures,” for Outback, and so on.
Impreza
Outback
Legacy
